Beyond the Business: Sebert Edie
There is a motive behind every entrepreneur to start their business. Often these stories are never brought to light. The goal of Beyond the Business is to feature the small business owners of Downtown Niagara Falls and tell their stories. This week’s spotlight is on Sebert Edie, owner of Kayzia Couture.
Life before Kayzia Couture:
Roughly 30 years ago, Sebert Edie’s life looked a lot different than it does today. An unfortunate incident disrupted the way of life for a young man and changed the trajectory of his existence in a positive direction.
“I was young and cocky, with no plans and no goals,” he says, “It was probably for this very reason that I found myself on the front lawn of a friend throwing a late-night party.” He heard a commotion, he says, and “Turned around in time to catch a flash of light and two bullets, one in my shoulder and another in my hand.”
Two of the three shots had hit Edie, rather than going to a hospital, he drove directly to a police station and collapsed on the front desk. Six months later, police arrested a 19-year-old and charged him with attempted murder.
“The bullet in my shoulder was only 5 ½ inches from my heart and left me without the use of my left arm for almost two years.” Says Edie. After months of exhausting physiotherapy to regain mobility in his arm and being stuck at home dreading daytime television Edie found his father’s wife’s sewing machine.
Having never sewn anything before Edie began taking apart and putting back together his sister’s clothes as the process of teaching himself to sew. His sister’s objections quickly turned to requests from her and her friends as Edie’s talents grew and they would wear his creations to nightclubs
Becoming a brand:
Edie’s clothing began growing in popularity and it became known that wearing his clothes means you don’t want to blend in you want to stand out from the crowd. Designing under the pseudonym Robert Reid, the designs from Kayzia Couture have graced the stages across major cities in North America.
Robert Reid’s designs have travelled the world with sales in Jamaica, Canada, France, the United Kingdom, and many states in the USA, including New York, Florida, California, Georgia, and New Jersey.
The sky is the limit when it comes to Robert Reid’s designs. He has clothes designed for all occasions, from casual streetwear to clothes for clubbing, evening wear, even prom and wedding attire. Inside his store on Queen Street, you can also find one-of-a-kind accessories like shoes, hats, and jewellery. Robert Reid also accepts custom orders ensuring each customer has a garment they love.
What’s to come:
Looking ahead a current goal for Edie is to have Kayzia Couture supplied in every province and territory in Canada and each garment tailored to the weather and lifestyle of each place. Edie is also contemplating creating a line of matching clothes for pets and hopes to hold sewing classes to teach individuals his craft. The future is bright for Kayzia Couture here on Queen Street.